About our brands

manufacturer of quality
automotive and allied accessories

Product and Brands

Our Bootbags are expertly crafted from durable carpet fabric, ensuring long-lasting quality and functionality. With various attractive trim options, these Bootbags are designed to enhance the aesthetic appeal of your vehicle’s boot.


We take pride in our non-slip StickAbility™ straps, which securely fasten the Bootbag in your vehicle’s boot, preventing any unwanted movement while driving.


Personalize your Bootbag and make a lasting impression by choosing from our range of eye-catching colors. Take your branding to the next level by embroidering your company logo on the bag, turning it into a powerful promotional tool.


Bootbags offer versatility and convenience. Use them to organize your personal travel items or opt for pre-packed versions, such as our First Aid Kit or Roadside Emergency Kit. Our comprehensive kits include essential items like a compulsory warning triangle, tyre inflator, and jumper cables.


For a tailored solution that perfectly suits your needs, enquire about our specialized custom-made Bootbags. Our team is ready to work with you to create a Bootbag that meets your specifications and exceeds your expectations.


Experience the ultimate in organization, branding, and convenience with our exceptional Bootbags. Get in touch with us today to explore your options and elevate your driving experience.


Introducing our versatile Bootgrips, the ultimate vehicle accessory that combines practicality and branding opportunities. With a standard size of 1m x 70cm, these durable and reliable Bootgrips are a must-have for various purposes.


Customize your Bootgrips with your company name and logo, transforming them into ideal corporate gifts. These branded accessories make a lasting impression and showcase your brand’s professionalism and attention to detail.


Sports enthusiasts, 4×4 adventurists, and busy moms alike appreciate the functionality of Bootgrips. They provide a secure grip for items placed in your vehicle’s boot, preventing sliding and potential damage during transport.


For businesses involved in deliveries, Bootgrips are an essential tool to protect your products and limit unnecessary costs associated with damaged deliveries. Ensure the safe arrival of your goods, maintaining customer satisfaction and reducing financial setbacks.


Investing in Bootgrips not only adds a layer of protection to your valuable cargo but also presents an opportunity to promote your brand wherever your vehicle travels. Leave a lasting impression on potential customers and create brand awareness effortlessly.


Don’t miss out on the benefits of these versatile accessories. Contact us today to discuss custom branding options and secure your supply of practical and branded Bootgrips.


Experience Unmatched Grip with StickAbility™ Technology


Introducing StickAbility™, our revolutionary mushroom velcro-type technology seamlessly woven into the fabric of our carpet trims. This unique innovation is made possible through our custom-built looming technology, delivering unmatched performance and convenience.


Designed with your satisfaction in mind, StickAbility™ is engineered to provide exceptional lateral grip, ensuring that your carpet stays securely in place without any unwanted sliding. However, when it comes to cleaning or repositioning your carpet, StickAbility™ allows for effortless lifting and adjustment.


We take great pride in introducing StickAbility™ as another South African world first. Our team relentlessly explored various alternatives, including clips and hooks, to find the perfect solution. While velcro showed promise, it proved to be overly aggressive, often causing damage to the underlay or chassis carpet fibers.


To overcome these challenges, we developed and manufactured the only looming machinery in the world capable of mass-producing StickAbility™. This exclusive technology sets us apart, allowing us to deliver superior quality and unmatched performance to our valued customers.


Say goodbye to carpet slipping woes and embrace the convenience of StickAbility™. Experience the difference for yourself and discover why our innovation is transforming the way carpets are secured.


Choose the unrivaled solution and trust the industry leader.

Introducing our RaceRubber Car Mats, the ultimate solution for heavy-duty protection and easy maintenance in even the most extreme environments. Designed to safeguard your car’s carpets from water, dirt, debris, snow, and gravel, these rubber car floor mats are built to withstand it all.


Every rubber car mat is custom-shaped to precisely fit the year, make, and model of your vehicle, ensuring a seamless and secure fit. Grommet holes are available for vehicles equipped with anchoring devices as standard, providing an added level of stability.


What sets our RaceRubber Car Mats apart is the presence of hundreds of grippers on the underside of each mat. These grippers firmly hold onto the carpeted car floor, preventing any unwanted movement or slipping while driving. You can have peace of mind knowing that your mats will stay securely in place.


Not only do our rubber mats offer unbeatable protection, but they also provide convenience in cleaning and maintenance. The flexible rubber material allows for easy handling and cleaning. Simply give them a shake or hose them off, and they’ll be good as new.


RaceRubber is synonymous with top-quality rubber car mats. We take pride in delivering products that exceed expectations and provide the ultimate in durability and performance.


Protect your car’s carpets with the best. Explore our range of RaceRubber Car Mats and experience unparalleled quality and protection for your vehicle.

At the ETL GROUP, we offer tailor-made car seat covers that are designed to provide the perfect fit for your vehicle. Our seat covers not only protect and preserve your car seats but also elevate the visual appeal of your interior, allowing you to travel in style and comfort.


Choose from our wide range of colors, styles, and designs to create a unique look that sets your vehicle apart from the crowd. Whether you prefer a sleek and sophisticated design or a bold and vibrant statement, we have the options to suit your personal taste and preferences.


In addition to our car seat covers, we invite you to explore Skinz, an ETL Group company specializing in custom-made car seats for private customers. Skinz offers an extensive selection of premium car seat options, allowing you to further personalize your vehicle’s interior to reflect your individual style.


With our high-quality car seat covers and Skinz’s custom-made car seats, you can enjoy a luxurious and comfortable driving experience that truly matches your personality.


Browse our collection and discover the perfect car seat covers to transform your vehicle’s interior. Elevate your style and comfort with the ETL GROUP.

At the ETL Group, we combine our advanced plant and processing technology with creative expertise to offer custom-designed carpets for all occasions. Whether it’s for your home, outdoor spaces, commercial venues, or once-in-a-lifetime events, we have the perfect carpeting solution to enhance any setting.


Roll out the red carpet and add a touch of glamour, fun, and unique style to your life with our wide variety of carpet options. Here are just a few examples of what we can create:


  • Wedding Decor: Make your special day even more memorable with our exquisite range of wedding carpets. Choose from red carpets, outdoor carpets, grass runners, and a plethora of beautiful colors and designs to perfectly complement your wedding theme.
  • Corporate Events: Leave a lasting impression on your guests with branded carpets and runners. We offer a multitude of designs and custom-made options to create a cohesive and professional atmosphere for your corporate events.
  • Special Occasions: Whether it’s a religious day, festival, birthday, holiday, or any other celebration, our elegant or quirky carpet designs will add an extra touch of charm and ambiance to your special moments.
  • Home and Office: Transform your living or working space with our wide selection of carpets. Select from a variety of colors, sizes, shapes, designs, textiles, and even include branded messages to make a statement that reflects your personal style or corporate identity.


No matter the occasion, we pride ourselves on delivering carpets that are tailored to your exact needs and preferences. With our expertise and attention to detail, we ensure that every carpet we produce meets the highest standards of quality and craftsmanship.


Experience the difference of custom-designed carpets by the ETL Group. Let us bring your vision to life and create a captivating atmosphere for your next event or space.

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1349 Spyker Crescent
Stormill Roodepoort


+27 (011) 674 4586